About us
A Swiss company with an outward view.
ZETA GmbH was founded in Switzerland in July 2023. From the outset, the aim was to bring together different business areas, develop flexible solutions for the Swiss and international markets and create new business opportunities.
At a glance
| Company | ZETA GmbH |
|---|---|
| Legal form | Limited liability company (GmbH) |
| Founded | 18 July 2023 |
| Location | Zurich |
| Registered office | Chefistrasse 33d, 8636 Wald ZH |
| Former registered office | Wallisellen (2023–2026) |
| Registered office | Wald ZH (since 2026) |
| Commercial register | Commercial Register of the Canton of Zurich |
| UID | CHE-206.572.454 |
| Activities | International trade, import and export, consulting, business development |
| Brands | Feuertube Swiss, Ethera Coffee |
History
From Wallisellen to Zurich.
ZETA GmbH was founded on 18 July 2023 and entered in the Commercial Register of the Canton of Zurich. Its first headquarters was in Wallisellen. From the start, ZETA was not tied to a single line of business: international trade, import and export, consulting and business development were meant to complement each other.
In its first years, ZETA built up these areas, established business relationships in Switzerland and internationally, and launched its own brands: Feuertube Swiss, a pellet patio heater with a glass tube, and Ethera Coffee, a single-origin coffee from Ethiopia. With its own brands, ZETA is active in the market itself – from purchasing to sales.
Today ZETA works from Zurich. From here the company continues its work – in the heart of the Zurich business region and with an eye on new projects.
Our development
Three milestones.
2023
ZETA GmbH is founded
In July 2023, ZETA is founded in Switzerland. Its first headquarters is in Wallisellen.
2023–2026
Building and growing
ZETA develops a range of business areas and builds business relationships in Switzerland and internationally.
2026
Office in Zurich
ZETA operates in Zurich and continues its work from here – in Switzerland and internationally.
Vision
Turning ideas into business.
Our aim is to turn ideas into concrete business opportunities, develop new projects and build long-term partnerships founded on trust.
Entrepreneurship
We see opportunities and act on them.
Versatility
Trade, consulting and our own brands under one roof.
Personal cooperation
Short lines of communication, direct contacts.
Long-term development
Partnerships that last beyond a single project.
Approach
How we work.
Understand first
We listen before we propose solutions: your situation, goals, budget and timeframe come first.
From our own experience
Through our own brands we know purchasing and sales from practice – not just from theory.
The right partners
For transport, customs clearance or inspections we work with specialised service providers and coordinate them for you.
Open and reliable
Clear agreements, direct contacts and honest assessments – even when an idea is not a fit.
Practical knowledge
Our guides explain import and export, customs and VAT, finding suppliers abroad and entering the Swiss market.